Entreprise du Futur and Brainstorming Agency joined forces, entrusting us with the art direction for the overarching visual narrative and a significant portion of the core campaign content.This assignment coincided with the annual congress of 'Entreprise du Futur,' which had chosen 'The Flow' as its central theme for communication and materialization."

Entreprise du Futur is a dynamic network that unites over 13,000 small and medium-sized enterprise (SME) and intermediate-sized enterprise (ETI) managers.

As part of my involvement, I spearheaded the design and execution of the globa Art direction for the 2020 annual congress, a monumental gathering that drew in excess of 2,000 attendees in the vibrant city of Lyon.

These assets continued to play a pivotal role for an additional two years. My responsibilities included crafting the Art direction , creating captivating key visuals, producing the main promotional motion graphics video for the congress, and developing various iterations of artworks to support the event's diverse needs.

Our design journey commenced with the creation of a key visual masterpiece, inspired by the central theme of "the flow." This concept was conceived to permeate the entire event, serving as the overarching ambiance for our artistic content and embodying the congress's vision for the year in various artworks.

To propel our design process forward, we meticulously curated the ideal storytelling narrative and shaped the visual elements for one of our most pivotal content pieces: the transformative collaboration motion graphics. Drawing inspiration from microcosms, organic forms, information bursts, and precious objects symbolizing the value of data in our modern society, we fused these elements into distinct content sections, crafting a brand identity that truly transports audiences to a new world.In the creation of our motion graphics film, we opted to convey the concept of "the flow" through a compelling short story.

This narrative journey traverses themes of birth, chaos, complexity, development, and culminates in a moment of sheer ecstasy. Each meticulously crafted section serves as a silver thread guiding our audience through a subtle but immersive experience that leaves a lasting impression.