Hydrating concept

AP
Beauty
Luxe
Gold
The idea
We draw inspiration from timeless luxury campaigns, giving them a modern twist to create visuals that resonate with today's audience. For our latest work, we used gold as the centerpiece—a symbol of opulence and sophistication—to elevate the product's prestige. Paired with a minimal, sleek environment, we ensure the product takes center stage, allowing its full potential to shine through in a truly captivating way.
The process
To bring this vision to life, we pushed creative boundaries by experimenting with Houdini and Karma render. These high-end tools allowed us to carefully craft this visuals and motion designs that captivate and impress. By leveraging cutting-edge software, we delivered a dynamic, visually striking result that not only meets but exceeds luxury standards—creating an experience that’s as impactful as it is beautiful.
View credits

Client: AP
Producer: Serial vision
Agency: Serial vision
Script: Oscar Julian Mantilla
Art direction: Oscar Julian Mantilla
Storyboard: Oscar Julian Mantilla
Illustration: Oscar Julian Mantilla
Motion graphics: Oscar Julian Mantilla
Sound design: Serial vision

Street-Level Advertising

Social media

Elegance in motion: where subtle movements and gold accents define modern products.
A cream container
Many cream containers aligned
Cream cointainer with partciles around
Cream cointainer with partciles around
A beauty ad of a cream container
A beauty ad of a cream container