Pariez sur vos couleurs !
The idea
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For the new Euro edition, our partner Cavalcade presented an exciting concept for Jouezsport’s latest ad campaign, "Pariez sur vos couleurs!" Our mission at Serial Vision was to design, create and animate virtual uniforms, creating a dynamic and fast-paced motion graphics. This captivating ad will be broadcast across Europe during the Euro, showcasing our innovative approach to bringing ideas to life.
The process
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At Serial Vision, we believe in using the right tools for each unique creation. Our process involves multiple software platforms to design virtual uniforms, create unique textures, animate full 3D simulations, and seamlessly integrate everything together. Thanks to our well-thought-out workflow and a talented team, we've crafted a striking 3D color symphony.
View credits
Client: Jouezsport
Agency: Cavalcade
Script: Cavalcade
Art direction: Cavalade et Oscar Julian Mantilla a.k.a Serial vision
Storyboard: Cavalcade
Modelisation 3D: Oscar Julian Mantilla a.k.a Serial vision
3D Materials design: Oscar Julian Mantilla a.k.a Serial vision
Simulation 3D: Oscar Julian Mantilla a.k.a Serial vision
Motion graphics 3D and 2D: Oscar Julian Mantilla a.k.a Serial vision
Sound design and voice over: Cavalcade
Making-of
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Dynamic and unique 3D simulations
Our seamless blend of fluid 2D and 3D animation brings this film to life with energy and excitement.
Composition
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Our creation method is meticulously crafted, with each animation sequence designed to seamlessly blend into the next. By balancing vibrant colors and fluid 2D animations, we've produced a film that flows effortlessly and captivates audiences.
We understand that well-crafted
3D textures are crucial for enhancing
the impact of 3D animation.
Investing the right amount of time in simulations is equally important to achieve the most organic and realistic movements. These steps are essential for creating truly immersive and visually stunning animations.
A great motion graphics result
