The agency Cavalcade, in collaboration with its long-standing client Swissquote, has developed an engaging concept to promote the latest version of its trading app. The "Rock Your Money" campaign is scheduled to premiere at Dubai's Coca Cola Arena, where it will be brought to life through an captivating 3D animation by Serial Vision, aimed at capturing the attention of 17,000 spectators simultaneously.

Centered around the Swissquote app, the meticulously designed 3D visuals seamlessly transport viewers to the immersive front row of the Swiss trading app showcase. The minimalist design and subtle animations vividly capture and convey the essence of a rock concert.
This challenge was not only met but surpassed by creating a master video adapted to 12 unique formats, enabling the message to be distributed and displayed across various sections of the concert arena.