Take off
The idea
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We proudly unveil the new motion graphics for the "Take Off" brand identity of CPME and Auvergne-Rhône-Alpes.
Our chosen design propels the new start-up into the stratosphere. Our dynamic motion graphics breathe life into this identity, capturing the essence of acceleration, perpetual movement, boundless dynamism, and untamed energy—values that are at the very heart of oursupport for burgeoning projects.
Our chosen design propels the new start-up into the stratosphere. Our dynamic motion graphics breathe life into this identity, capturing the essence of acceleration, perpetual movement, boundless dynamism, and untamed energy—values that are at the very heart of oursupport for burgeoning projects.
The process
⬤
The journey for this motion graphics piece begins with a delicate balance of geometric shapes and their meanings, as we search for shapes that not only harmonize with the content but also convey the desired emotions. We meticulously orchestrate the tempo of transitions, ensuring that the viewer's engagement ebbs and flows seamlessly. Ultimately, when the shapes and pace align perfectly, the result is a visual experience that resonates with the audience, leaving a lasting impression long after the video concludes.
View credits
Client: CPME - Auvergne Rhone Alpes
Agency: Serial vision
Art direction: Oscar Julian Mantilla
Storyboard: Oscar Julian Mantilla
Illustration: Oscar Julian Mantilla
Motion graphics: Oscar Julian Mantilla
Our geometric shapes infuse the new brand identity of 'Take Off' with a sense of acceleration, the rhythm of perpetual movement, and the visual dynamism that propels this brand into a short captivating visual narrative
