Toyota had originally planned for a global debut of its latest gem, the "Toyota Yaris," in a live show set in Geneva. However, as fate would have it, circumstances evolved, prompting Toyota to shift gears in their worldwide launch approach. That's when they reached out to Rebellion agency. Collaborating with them as one of the art directors and motion graphics specialists, we embarked on a mission to craft a dynamic and purposeful motion graphics experience for the worldwide unveiling of their exceptional new SUV.

Our creative journey commenced with a deep dive into the rich history and evolution of the renowned "Toyota Yaris" reference. From there, we embarked on a visual odyssey, carefully curating contemporary references that would provide a vivid glimpse into the essence of this groundbreaking new SUV.

To infuse the narrative with an innovative twist, we harnessed the power of storytelling, enlisting an AI GPS voice as our narrator.
This distinctive approach allowed us to craft a unique and engaging storytelling experience.In parallel, we meticulously developed a robust and minimalist graphic language, strategically designed to underscore the narrator's intentions, elevating the visual impact of the entire presentation.