European parliament election

Television network France 2, in collaboration with Agency 17 Mars, entrusted us with a unique creative mission: to craft an unconventional television spot centered around politics. Our mission was clear – to conceive a video that would pack a punch, deliver a direct message, and become inherently shareable in preparation for the 26th May European elections. Our primary focus was to breathe fresh life into the conventional political narrative, all while fostering active engagement with the upcoming elections.

Inventively straying from conventional norms, our creative approach led to a reimagined rendition of the typical political visual language. Placing the human experience at its heart, we broke away from the confines of race and skin color as differentiating factors. Our design prominently featured the presence of women in the political arena, highlighting their pivotal roles in decision-making and representing our diverse communities and nations. Ultimately, our design exudes a playful and optimistic message, inviting enthusiastic participation in the realm of politics.