Loud branding campaign

Loud
Music
Energy
Dynamic
The idea
LOUD, a dynamic startup in the world of music reviews, approached us with a clear mission: create a teaser for their new app. Their goal? A punchy, engaging video that could seamlessly adapt to various social media platforms. We set out to capture the essence of their brand in a teaser that speaks to the heart of music lovers, using formats that would resonate across the digital landscape.
The process
We took it back to the basics, crafting a short, typographic, and visually striking teaser. With pop colors inspired by their vibrant brand palette, we kept things fast-paced and dynamic. Every frame was designed to grab attention instantly and inspire curiosity about the app. The quick tempo and bold animations are not just to inform but to spark that desire to tap, explore, and get lost in the music world LOUD offers.
View credits

Client: Loud
Producer: Serial vision
Agency: Serial vision
Script: Oscar Julian Mantilla
Art direction: Oscar Julian Mantilla
Storyboard: Oscar Julian Mantilla
Illustration: Oscar Julian Mantilla
Motion graphics: Oscar Julian Mantilla
Sound design: Serial vision

The result
A modern, fast-paced video that uses vibrant pop colors to create maximum impact. It reflects LOUD's energy and style, while also driving engagement. By creating a visually stimulating experience, we ensured the teaser would stand out in any feed, leaving viewers intrigued and eager to learn more about the app.

Branding

Bold colors, bold moves. An app that makes music reviews sing
A woman listening to music
A couleur palette
A man watching his phone
Different posters
A text with logos falling in front
4 posts instagram
A poster
A text on a plain background
A logo of an app
A text on a plain gackground
2 logos that shows a collaboration
Multi-platform needs
We tailored the main video into various formats, ensuring it looked just as stunning on Instagram, TikTok, and Facebook. The versatility of the content allowed the client to launch a cohesive, yet diverse campaign, keeping their messaging consistent while fitting perfectly within the different dimensions and styles of each platform.

Stillframes