For over three decades, IREF has passionately dedicated itself to one endeavor—the annual celebration of excellence in the realm of franchising through the "Best Franchisees & Partners of France" contest.

Iref had a vision, and they entrusted us with the task of bringing it to life. Our mission: to design the titles for their latest contest and to craft the visual identity that would define the entire event. As the custodians of art direction, we embarked on this creative journey to shape the visual brand language for this prestigious occasion.

For the IREF awards, themed "Future Networking," we embarked on a creative odyssey that transformed this concept into a dynamic and electrifying visual language. Our journey led us to explore the realms of connectivity, infinite space, organic forms, and futuristic color palettes, all meticulously crafted to resonate with the essence of the theme.

Employing a blend of 3D and 2D techniques, we materialized these concepts into a rich tapestry of creative assets.The culmination of our efforts resulted in a stunning package that included a captivating titles video, 60 unique price videos, striking still frames, and printed visuals that underpinned the event's global communication strategy.

We even brought the concept to life with a meticulously sculpted 3D award and a cohesive graphic language that seamlessly embodied the spirit of the IREF awards.